Conventional digital advertising uses methods such as banners that will hinder the users navigation and create mostly reject from him.
On the contrary, Brand Content Video attracts them naturally to the brand.
Use storytelling to tell your message. Tell stories that move and excite the audience. Theses emotions will then be associated to your brand.
Delivered in an easy to digest and easy to share format, when people will like and interact with it, a “snow-ball” effect is likely.
Instead of simply repeating a slogan, this type of video tells a story and showcase your values.
This sort of positive association will stay in the minds of the internet users.
A Brand Content Video isn’t made to be passively consumed like advertising videos. It’s made to provoke responses in users.
This one will then interact on a much deeper level with the brand and eventually integrates it as part of their customer identity.
Even if this type of content is rather associated with notoriety and branding, when the video is included in a good campaign, it also serves to bring a large amount of traffic to your website and start introducing users to your conversion funnel.