it enables you to first create a strong relationship with the interviewee, but it also reassure potiential customers in need of transparency, trust.
Plus, studies also show that a visitor is more likely to buy a product / service or get in touch with a company after seeing a video. And having a real customer who shares his experience is an argument taken into account.
From 30 seconds to several minutes, you can usually get across everything you need in 45-90 seconds:
- Company introduction ( signage, logo…)
- Client introduction. His name and a bit about their life and daily business.
- Your questions to the client. Him explaining his customer journey?
Easily shareable, you can easily use this testimonial video on your social media accounts, in an Emailing or on your Website.
When you place it as the focus of a page on your website, in a marketing campaign, they can be more impactful than anything written by your company or any other commercial you may have produced in the past. It shows your company’s ability to improve the lives of people like your potential customers: It is authentic, heartfelt, and evocative.